Pamela has over 20 years of start-up and business experience, and is the co-founder of The Bettr Group, a for-profit social business and vertically integrated specialty coffee company in Singapore that aims to change lives through coffee.
Bettr empowers lives through holistic vocational programmes for marginalised women and youth, nurtures direct and sustainable trade across their supply chain, and encourages socially and environmentally conscious consumption.
Prior to founding Bettr, Pamela co-founded, ran and grew a successful web consultancy, Digital Boomerang. She was also part of the pioneer team in the web division of Singapore Press Holdings as Head of International Online Advertising Sales and Business Development.
Pamela is the first Singaporean on the Board of Directors of the global Specialty Coffee Association and a World Barista Championship Certified Sensory Judge, World Coffee in Good Spirits Sensory Judge, Licensed Q Arabica Grader.
She is also a Six Seconds Certified EQ Assessor and started Bettr Lives to attempt to address one of our greatest collective challenges in the 21st century – the mental and emotional health of people.